The Perrin facade — architectural rendering

FOR DEVELOPERS

FROM VISION
TO SELL OUT.

The Perrin · 327 Broome Street · Architectural renderingDiscover ↓
As featured in
  • Mann Report
  • The Real Deal
  • Robb Report
  • Mansion Global
  • Business Insider
  • The Wall Street Journal
  • Architectural Digest
  • New York Post

From vision to market

Pricing strategy, positioning,
and a buyer pool that moves
before the market does.

Bogard New York advises developers from site selection through final closing. $1 billion in new development signed. We bring the positioning — and the buyers.

Our project approach

The experience
behind the perspective.

$1B+Closed sales
$1BNew development signed

Published team figures, bogardny.com. Signed volume is not closed sales.

THE PROCESS

01

POSITION

Pricing and market strategy before a single rendering is public.

02

PRESENT

Property-led film, photography, and narrative built for the buyer, not the brochure.

03

CONNECT

Qualified buyers through our early-access list and pre-market distribution.

04

NEGOTIATE

Offer strategy and negotiation through final closing.

THE PRE-MARKET ADVANTAGE

Our early-access list sees inventory before the portals do. Pre-market distribution through our private buyer pool and VIP channels — the organic alternative to a hard launch.

Brandon and Mallory Bogard

Brandon & Mallory Bogard

DISCUSS YOUR
PROJECT.

The home is personal. So is the representation. Talk directly with the people who will help you make your next move.

Meet the Bogards