In the Press

Williamsburg is a strange place, an anomaly. It doesn’t have the brownstone blocks of its neighbors to the south, the grand Art Deco towers, or the ornate turn-of-the-century lofts found elsewhere. Instead, it’s utilitarian, a patchwork of aluminum siding, anonymous factories, and in recent decades, residential buildings of every shape and style. Some are more successful than others, and admittedly, the adaptive reuse of old factories has brought character to certain corners. What makes Williamsburg's streetscape appealing, especially on its best blocks, are the narrow lots that create variety, surprise storefronts, and a sense of discovery that makes the neighborhood a pleasure to walk in.

The Bogard New York Team, one of the top luxury real estate teams at SERHANT., recently announced sales of The Orson, a boutique new development located at 402 Union Avenue in Williamsburg, Brooklyn. The property was developed by Ranco Capital with KAO-HWA-LEE serving as architect and interiors by Makers Collective. Nestled on a corner lot, The Orson comprises six units including one two-bedroom duplex, three three -bedroom floor-through units, and two three-bedroom penthouses. Most units boast coveted corner frontage accentuated by oversized windows framed with custom 32-inch-high wainscotting. Intentionally designed with heritage finishes to create timeless residences, there are herringbone floors of oak wood, wainscotting, high base-boards, and double panel and steeped door frames with brass hardware. Kitchens feature walnut shaker cabinetry and Calcutta Vagle Rosatto polished marble countertops and an appliance suite from Bertazzoni and Fisher & Paykel; the bathrooms have oak cabinetry and Nordic Grey, Honed Marble. “We take a very thoughtful approach to our developments to ensure we craft warm homes with an enduring design,” said Avrumy Gluck of Ranco Capital. “With The Orson, we wanted a building that delivers unparalleled beauty and uncompromising quality – every material, finish, and detail was carefully curated to bring a timelessness not just to the residences, but to its future residents.” Residences of The Orson are entered via keyed elevator access. Amenities include a secure package room and a furnished rooftop deck with lush planters, an inviting pergola, Ipe wood sunbathing area, outdoor kitchenette with grilling station, and breathtaking Manhattan skyline views. “The Orson is an elegant building that brings a modern yet cozy feel to each of its units, offering a private sanctuary in the heart of a neighborhood known for its energy and culture” said Mallory Bogard, licensed associate real estate broker and co-founder of The Bogard New York Team at SERHANT. “With median sales prices in Williamsburg up nearly 4% year-over-year, The Orson provides a unique opportunity to own a spacious, quality home in an in-demand market.”

The Bogard New York Team, one of the top luxury real estate teams at SERHANT., today announced sales of The Orson, a boutique new development located at 402 Union Avenue in Williamsburg, Brooklyn. The property was developed by Ranco Capital with KAO-HWA-LEE serving as architect and interiors by Makers Collective.

Olbos Studio www.olbosstudio.com announces the completion of a new project in SoHo. The office space, at 41 Wooster Street, has been reimagined as a space for the cultivation of mystery and opportunity. The renovation features a dynamic interplay of color, space, and image to disorient and disrupt a traditional understanding of an office space. Each space is meant to shock, to delight, and to disorient for the production of a memorable space.