Meet the Bogards

Two perspectives.
One partnership.

Brandon and Mallory Bogard

Before real estate, Brandon worked with Christian Dior. Mallory built her career in international brand management. New York brought their lives and work together.

Explore their story

01

Origins

Two paths to New York

Brandon grew up in Texas. Mallory grew up on an emu farm outside Norman, Oklahoma. Before real estate brought their working lives together, each had built a career around brands: Brandon at Christian Dior, with time spent in New York and Paris; Mallory in the watch business, working with international markets.

Mallory originally imagined New York as a three-year chapter. She recalls arriving with a few belongings, falling for the city, and meeting Brandon. Real estate was his suggestion. Her first plan was to help organize his business while developing one of her own. Working together changed that plan: she could see the possibility of building something larger together.

The ambition grew. The Oklahoma connection remained. In her University of Oklahoma interview, Mallory describes wanting “a small-town feel in the big-city office.”

Brandon and Mallory Bogard in sequined suits among red leather theater seats
Brandon and Mallory Bogard together in the red leather theater

02

Perspective

The whole experience

For Brandon, the lasting lesson was to consider the whole experience. He describes thinking from the buyer’s perspective: a property’s website, printed brochure, typography and floor plan should feel connected. The details work together to express what is particular about the home.

His examples change with the architecture and neighborhood. A SoHo property and a Brooklyn townhouse call for different treatments. The starting point is the place itself.

Mallory’s memories offer another way into that idea. Asked about a favorite listing, she returns to 50 Wooster Street: its width, charm and feeling of home. It stayed with her for the atmosphere as much as the work that happened there.

03

Relationships

Beyond the closing

Brandon smiling toward Mallory as they sit together at The Woodpoint

Sometimes, the next conversation is about paint.

Mallory describes clients sending questions about wall colors long after buying. Her response depends on their plans: if they are not planning to sell soon, there is room to choose what they enjoy living with. She also talks about an early buyer returning for another home as her life changes. The relationship has continued into a different chapter.

That attention also matters during a transaction. Mallory speaks about keeping negotiations collaborative, with both agents focused on their clients. Speaking about first conversations, Brandon makes a related point: knowing when to stop talking about yourself and start asking questions.

What are you considering?

A sale, a new home, or a possibility you are still working through. Tell us what is on your mind.